FAM Film + Media room

Video

About the Challenge

The Fund 8 Film + Media (FAM) creatives unite! challenge has a total challenge budget of $150,000 in ADA, and there are 53 ideas posted.

The key issue of the challenge setting is:

Global entertainment+media market = $2 trillion. A decentralized FAM network to produce quality Cardano community media is vital yet absent.

Note: This event took place on 5th March 2022. Some of the proposals mentioned may not have finally been submitted in this funding round.

Summary

0:08 Daniel VanCast: Animated Explainers for the World https://cardano.ideascale.com/c/idea/400037 Short (2-minute) animated explainers in six different languages, especially Spanish and Portuguese. We are Criteria Animation, https://criteriaanimation.com a small but award-winning animation company. Our content could be the story of Cardano from the beginning; how Cardano works; etc. We haven’t decided the topics; it’s important to talk to other people to decide this.

2:37 Petr, Challenge Team Whole idea of this challenge is to bring better understanding to the average Joe, in an easy and understandable way.

4:01 Luca In fund 7 we were funded for Lat Am School. If you're interested, maybe we could combine your proposal with us.

5:57 Victor Larde One Small Town project. We proposed in fund 7 https://cardano.ideascale.com/c/idea/384476 and did not get funded, but it helped us to do a whitepaper for our project. Now we aim to implement One Small Town in a specific town in Lebanon; and record the process. Young people aged 18 - 25 will create on Tik Tok, Instagram and YouTube, anything related to the blockchain initiative. [Summariser’s note: this exact proposal wasn’t finalised and submitted for fund 8, but there is a larger One Small Town proposal https://cardano.ideascale.com/c/idea/397918]

7:58 Petr, Challenge Team To share real stories is very important. We have a lot of YouTube videos that include technical details, but don't share the story of a person.

9:46 Session Cruz I’m really in the dApps and Integrations challenge; I'm building a music player and music platform https://cardano.ideascale.com/c/idea/396558 The music player is on the blockchain and allows listeners to pay-per-stream directly to the artists – so, automated royalty payments for all rights holders. It allows a record label to easily enter Web 3 and offer various crypto products direct to consumer. Music streaming is the first utility; but in future, the ability for record labels to mint NFTs, social tokens, fractional royalties, etc. Write it all on one platform built on Cardano.

11:29 Petr, Challenge Team There was an idea about a recording studio. https://cardano.ideascale.com/c/idea/396842 Maybe you can find some cooperation there.

12:20 Raz On Daniel's animation project: it's a challenge to communicate complex stories in multiple languages. But an animation can have no speech; it could overcome the need for words.

13:20 Daniel That's a good idea, but the kind of information we try to send is not easy in only images.

14:23 Lucio [Summariser’s note: this proposal wasn’t finalised and submitted for fund 8] My idea is practical connection between video and the Cardano blockchain. Take a series of short videos with different episodes; the user gets some clues inside of the video itself; and they can get some NFTs that will unlock the next episode of the story. We’d like to also have clues in real spaces - e.g. QR codes in the place when the video is shot that people can use to get their NFTs for the next episode. In the future this could be used to promote tourism. I'm not sure if it fits in this challenge; the technological element may be better in the dApps challenge.

17:53 Raz QR codes in the physical space reminded me of geocaching. Maybe this proposal could be split; the technical portion of it in the dApps category and the content and creative side in this category.

18:28 Lucio If we present it as one proposal in this challenge, will it fit, or is it out of scope?

18:58 Raz We want the challenge to be for "creatives" in all senses - that includes coding and development of an app.

19:57 Eric I don’t have a proposal in this category, but I work with KUAF, a local radio station in the US that is under NPR, national programme radio. We are working on doing blockchain podcasts; not specifically for Cardano, although I'm deeply involved with Cardano. I want to use as many media as possible to deliver information about blockchain and cryptocurrencies. To me, it is all about education and countering misinformation and scams. If I can do it locally here, it might get picked up nationally.

24:05 Petr, Challenge Team That's why this challenge is here. I am from Czech Republic, I work for Czech national television; and I've been trying for two years to talk with people here about Cardano and blockchain. It's extremely tough because people are misinformed and still don't take it seriously. So we want to change this.

24:51 Eric I'm calling the podcast “Blockchain and the future of money”. I'm using that as a hook to interest people; but we talk about things like, what's the structure of blockchain, where did blockchain come from, in short segments so it's not overwhelming to people.

26:20 Daniel The problem is always the same - getting information to people. If you think in the US it’s difficult, in Latin America it’s worse – talking about anything that is not Bitcoin is very difficult. It’s cool to use ideas like music and video to reach people. In the future I believe money will all be crypto; and the main problem is that the information is not getting to ordinary people.

28:49 Eric One approach that has worked for me is – I don't approach the blockchain and crypto market from a monetary standpoint; I talk about trust. I think the need for trust is universal, so people respond to it. I'm Swedish – and the gaming industry and music industry in Sweden are huge, so when I talk to my Swedish friends about blockchain, I don’t say “You can make a lot of money”; I say “How do you know that your gaming or your music is trusted?” I am a Cardano fan, but I think it’s about all blockchains. Often people are surprised to learn that there is more than one! But I don’t care which blockchain someone prefers; to me we are all working for the same goal of trust on the network. Blockchain is going to be the future. I mean, look at the Internet in the beginning of the 90s – hardly anybody believed in it – but today, it’s standard. I think the same will happen with blockchain.

32:07 Petr, Challenge Team I believe you are right. This challenge is looking for real life use-cases, so that people can understand a project because it's real, not just technical details.

32:46 Luca A problem for me at first, was that I started by “preaching” Cardano. But if we are talking to average people, who don't know about crypto, maybe it’s best to start with the philosophy of crypto – get people interested in the technology, in the philosophy, in trust, as Eric said.

34:05 Raz That's a very important point. If we think back to the context of how Bitcoin came about, in 2008 – global financial crisis, mistrust of our financial system, banks, governments; then fast forward to today, Cardano is here. When you speak to people, you have to bring it onto a level that everyone can understand. The world is not all unicorns and rainbows - and there's a technology now that's offering a solution. We're living in a political world. And we can't rely on what's on TV to be our source of knowledge; the big media giants aren't necessarily picking up those stories. So who's gonna do that?

35:46 Eric Yeah, that's a very deep question. I try to not address or approach national media here in the United States – it might work differently in other countries, but generally they might not want to cover these issues. So I talk locally; then hopefully, if that gets traction, it gets picked up by other local stations. Also, when you do something on your own, there are things that can help. Odysee for instance, is like YouTube but it's blockchain based; when you post something on there, you earn cryptocurrencies, and because it's not owned by anybody, it can't be taken down. There's always good and bad with these things – you might notice, there are right-wing people on there – but that's okay, we have to take the good with the bad. I’d love to see a program like Odysee built on the Cardano network. And Luca, I agree with you – I love Cardano, but I'm also very deeply involved in the cross platform stuff; we need to find bridges between, there needs to be a very simple way to go from Ethereum to Cardano to Bitcoin, to whatever it is, seamlessly.

39:52 Michael My proposal in this challenge is an iPod podcast, in a conversational format. I have an educational background and my partner has an advertising / web development background; we're interested in bridging the gap between the larger world and what's going on in Cardano.

We're based in Alberta, Canada. And we're thinking about interviewing people completely outside blockchain. One example – there's a guy in Canada called David Diamond, who does community awareness theatre – he goes into communities and does these improvised theatrical things where people from the audience represent stakeholders in different social situations. I saw a piece he did about Native people here in Alberta, dealing with logging companies and the police. [Summariser’s note: Diamond’s approach is inspired by Forum Theatre, as pioneered by Augusto Boal.] Or to talk about a proposal, going through line by line and asking “what does this mean?” and discussing it.

43:48 Michael One thing I'm really interested in is how collaboration can work in this context, because, you know, everybody's got their own idea; how we might collaborate is not clear to me in terms of a proposal process.

44:19 Petr, challenge team For me, it's simple. We meet; we learn from each other; and if one proposal gets voted, we all know that, for example, Daniel is working on animations, Eric is doing podcasts – we all have our roles, and we can connect and cooperate. That's why we are here.

44:47 Michael I'm new here and I haven't been through this process at all. So are you saying, for example: let's say I meet you and we talk, and we're on the same page about certain things; and let's say you get funding and we don't – and then we would maybe say, “Oh, Michael, you come over and join us”? Is that what happens?

45:15 Petr, challenge team For me, for sure. If I have a project where I need some specific jobs to be done; by meeting all of you here, I know what you can do, and I can then ask you to get involved.

45:45 Michael Is there a way for projects to report back to the community on their progress?

45:58 Petr, challenge team I just want to mention that in IdeaScale it is possible to connect 2 projects into one.

46:27 Raz Yes, if you’ve got your project, and then you discover another project team that’s doing something similar, then up to the 17th [i.e. 17th March, proposal submission deadline for this fund] anything on the platform can be edited so you could combine. But even after that, collaboration opportunities don’t end; you can update in the comment section.

48:15 Marta Also, if you find somebody that you want to collaborate with, you can withdraw your proposal and join another person's proposal. You just re-title your proposal “Withdraw”, and then join another proposal, so that is stronger because there's more people involved.

48:54 Michael On this theme, I want to make a little pitch here, because we're also proposing in Miscellaneous about a facilitated learning model [summariser’s note – this actually landed in Accelerate Decentralised Identity, as this proposal https://cardano.ideascale.com/c/idea/398274 ]. So any of you that have an educational component, and if you have participants or audience members, we're thinking that it would be very helpful to hook up people who are committed to learning something, so they can check in with each other in groups of 3, and report in a semi-structured way; it’s a peer validation model, and it’s working towards the decentralisation of assessment, to take assessment out of the hands of the institutions and governments and into our own wallets. So everybody here, if you want to participate with us, we could facilitate your audience’s learning.

51:22 Daniel I have a proposal in this challenge, called Theatre for Change https://cardano.ideascale.com/c/idea/396566 I want to use interactive theatre to educate students about blockchain technology, because we believe that one of the effective ways we have to communicate is through theatre and art. So we’ll go into secondary schools in Ghana, and educate students on Cardano blockchain and its applications using interactive theatre; the students are also going to be performing to educate their fellow students. We’ll record the performances and upload it online and use it as a learning material in, for example education seminars about blockchain technology. I’ve used this methodology effectively before, to address the issue of high rates of teenage pregnancy in a community in Ghana. We used interactive theatre as a way to educate, and as a result, teenage pregnancy was reduced dramatically, so it is very effective.

53:52 Petr, challenge team Thank you, Daniel for sharing. We are running out of time a bit. So on a last note, I would like to say that our challenge is also about cooperation with other challenges. We want to inform and educate; that's our main goal. So don't hesitate to reach out to other challenges and meet people from there; and let's learn what they are doing.

55:52 Eric One thing that I have noticed in several different groups is: everybody comes with brilliant proposals, but focused on their little corner of the world. Blockchain is worldwide, so don’t just think for your country. You might do a film or theatre thing in your language, but it could be posted in a way that the whole world would see it.

57:48 Petr, challenge team Sometimes it's not a bad thing to be local, because that's where the stories are, that's where you have some specific example of Cardano usage. So I say, let's start local and build up towards global.

58:19 Marta I would also say that it depends on the project.. I've been talking to people building metaverses and synthetic environments; and it's been really interesting in terms of what I've understood, and in terms of thinking about people from different parts of the world, and how we find our way to communicate about what we understand about blockchain, but specifically Cardano, how we understand it, what its value is, across communities. So sometimes there's linkages. So both what Petr is saying, and what Eric was saying seems to be true. Even if your project may have a local focus, the way it's communicated could be more global.

59:33 Daniel In our project, the major difficulty is trying to send a message to different languages, but not only languages, also different cultures, because they are very different, because the economic realities in different places are very different, so it is very difficult to, to try to send a message that everybody will get the same way.

1:01:35 Petr, challenge team Thank you, Daniel. Now the room is about to close, so thank you, everyone for being here. And let's keep in touch.

1:02:22 End

Fund 8 Film + Media Proposal Catalogue

Added after this event - here is the proposal catalogue for the Fund8 Film + Media (FAM) Creatives Unite challenge https://vimeo.com/699179996